
One Brand Every Continent
From Asia to Africa, Europe to the Americas — Haier's network of innovation spans the globe

Haier Around the World




Extreme Innovation Powered by Science & Technology

Dedication Allows Us to Know Users Better
In the past 35 years, Haier has been tracking and researching middle and high-income groups in various market segments around the world. It collects, analyzes and digs deeper into mass data of global users with different cultural backgrounds on their needs, behavioral attitudes, values and aesthetic preferences. Haier has deep insights into users' need changes and growth trends, thus Haier "knows about users better than themselves".
At different times and in different locations, "Haier of the World" is fulfilling your warmest and most sincere desire and pursuit of "the truest, the most perfect and the most beautiful".


One of the World's Top 500 Brands
The World's 500 Most Influential Brands list by World Brand Lab, Haier ranked 41st among the world's 500 most influential brands, ranking first in the home appliance industry for 15 years in a row.
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